Variable Products

Variable products in WooCommerce let you offer a set of variations on a product, with control over prices, stock, image and more for each variation. They can be used for products like shirts and shoes, where you can offer a large, medium and small and in different colors.

Adding a Variable Product

To add a variable product, create a new product or edit an existing one.

  1. Go to: WooCommerce > Products.

  2. Select the Add Product button or Edit an existing product. The Product Data displays.

  3. Select Variable product from the Product Data dropdown.

Add Attributes to Use for Variations

In the Attributes section, add attributes before creating variations — use global attributes that are site-wide or define custom ones specific to a product.

Global Attributes

To use a global attribute on your product:

  1. First create a global attribute.

  2. Then you can choose said global attribute from the dropdown and select Add.

  3. Choose Select all to add all values from to the variable product (if applicable).

  4. Most importantly select the Used for variations checkbox to use these for variations.

  5. Select Save attributes.

Custom Attributes

To add a new attribute specific to this product:

  1. Select Custom product attribute and click Add.

  2. Name the attribute (e.g., Size).

  3. Set values separated by a vertical pipe, | (e.g., Small | Medium | Large).

  4. Make sure that the Used for variations checkbox is checked. (Note: If your creating the first attribute for the variable product, it can also be done from the “Variations” tab. However, here the “Used for variations” checkbox will be checked and cannot be disabled)

  5. Select Save attributes.

Adding a custom attribute
Adding custom attribute values

Add Variations

With attributes created and saved to add a variation, go to the Variations section in the Product data meta box.

Manually Add a Variation

  1. Select Add variation from the dropdown menu, and select Go.

  2. Select attributes for your variation. To change additional data, click the triangle icon to expand the variation.

  3. Edit any available data. The only required field is Regular Price.

  4. Select Save changes.

Creating All Possible Variations

Select Create variations from all attributes to have WooCommerce create every possible combination of variations from your attributes and their values and select Go:

It will create a new variation for each and every possible combination of variation attributes. For example, if you have two attributes – color (with values blue and green) and size (with values large and small) it creates the following variations:

  • Large Blue

  • Large Green

  • Small Blue

  • Small Green

Editing Many Variations

If you have more than 15 variations, use the buttons to navigate forward and backward through the list. Each time you navigate to a new set of variations, the previous set is saved. This ensures that all changes are saved.

Set defaults you prefer on variations

If you want a certain variation already selected when a user visits the product page, choose the default form values. This also enables the Add to Cart button to appear automatically on variable product pages.

General

The variation data is basically the same as you can see from other product types.

General
  • Enabled – Enable or disable the variation.

  • Downloadable – If this a downloadable variation.

  • Virtual – If this product isn’t physical or shipped, shipping settings are removed.

  • Regular Price (required) – Set the price for this variation.

  • Sale Price (optional) – Set a price for this variation when on sale.

  • Tax status – Taxable, shipping only, none.

  • Tax class – Tax class for this variation. Useful if you are offering variations spanning different tax bands.

  • Stock quantity – Shows if Manage stock? is selected. Allows to set the current stock level for the variation.

  • Allow backorders? – Shows if Manage stock? is selected. Allows to set if backorders are allowed for the variation; if enabled, stock can go below zero.

  • Low stock threshold – Shows if Manage stock? is selected. When the stock for the variation reaches this level you will get a notification email. If not set, the product-wide threshold will be used (see Inventory Management below).

  • Downloadable Files – Shows if Downloadable is selected. Add file(s) for customers to download.

  • Download Limit – Shows if Downloadable is selected. Set how many times a customer can download the file(s). Leave blank for unlimited.

  • Download Expiry – Shows if Downloadable is selected. Set the number of days before a download expires after purchase.

Inventory Management

Сhoose how to manage stock by toggling Enable stock management at product level on the Inventory tab:

Inventory Management
Inventory
  • SKU – If you use SKUs, set the SKU or leave blank to use the product’s SKU.

  • Manage Stock? – Tick the box to manage stock at the variation level.

  • Stock Quantity – Shows if Manage Stock is selected. Input the quantity. Stock for the specific variation, or left blank to use the product’s stock settings.

  • Allow Backorders – Choose how to handle backorders.

  • Low stock threshold – When the stock for the variation reaches this level you will get a notification email.

  • Sold Individually? – Allow only one to be sold in one order. (This setting is used for the product itself. You cannot set a specific variation to only be sold once per order)

Set Stock Status can be applied to all variations at once to In stock or Out of stock. Bulk-update under Variations:

Bulk Update Stock Status
Shipping
  • Weight – Weight for the variation, or left blank to use the product’s weight.

  • Dimensions – Height, width and length for the variation, or left blank to use the product’s dimensions.

  • Shipping class – Shipping class can affect shipping. Set this if it differs from the product.

Linked Products
  • Upsells

  • Cross-sells

  • Grouped

Add an Image to the Variation

  1. Expand the variation.

  2. Click the blue image placeholder (screenshot).

  3. Select the image you wish to use.

  4. Save.

Variations

Bulk Editing Variations

You can bulk-edit variations by selecting the specific piece of data you want from the dropdown. In this example, I want to edit prices for all variations:

How to Bulk Editing

What Customers See

On the frontend, when viewing a variable product, the user is presented with dropdown boxes to select variation options. Selecting options will reveal information about the variation, including available stock and price.

Example of Product page

Note: This is just a general example/demo, the display of the variation options could be different due to different designs and layouts of your website.

Last updated